Content Creator / Content Strategist / Storyteller Nairobi Kenya

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<p>Janeson has a great opportunity for a Content Creator / Content Strategist / Storyteller, to join its growing team.</p> <p>We’re looking for someone full-time.</p> <p>The core function of this role is developing content and a content strategy based on our clients business objectives and a customer’s or end user’s needs. This role oversees content requirements and creates content strategy deliverables across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.</p> <p>You will be responsible for managing other employees and freelancers, maintaining budgets, and assisting with the technical integration of content.</p> <p>High-level thinkers who also have a habit of keeping track of details are ideal candidates for this job. Content strategists must be standout idea generators and problem-solvers with excellent communication and organizational skills.</p> <p>Your responsibilities are…<br /> – Define key brand messages for content<br /> – Create and communicate a content value proposition<br /> – Establish content workflow, management and governance<br /> – Create and disseminate content standards documents, such as style, tone of voice, and accessibility guidelines<br /> – Prioritise, plan, deliver, promote and maintain content for multiple channels and audiences<br /> – Brief colleagues and delegate content tasks<br /> – Content project management<br /> – Conduct stakeholder interviews<br /> – Carry out user research and usability testing<br /> – Create and work with audience personas<br /> – Map content to stages in the user journey<br /> – Perform content audits and keep a detailed and up-to-date inventory<br /> – Carry out competitor analysis<br /> – Identify gaps and opportunities in content<br /> – Find opportunities to rework and reuse existing content<br /> – Information architecture: Create content models, and give recommendations for taxonomy and metadata<br /> – Optimise content in line with SEO best practices, carry out keyword research<br /> – Create and manage editorial calendars<br /> – Write content<br /> – Publishing to Content Management Systems<br /> – Use analytics tools to monitor content traffic, engagement, leads and conversions after content is published</p> <p>Requirements:<br /> – Very strong understanding of content/tone<br /> – Passion for writing and marketing, search in particular.<br /> – Excellent verbal and written communication.<br /> – Be efficient, organised and task-oriented.<br /> – Ability to manage multiple tasks & projects at once.<br /> – A positive attitude.<br /> – Keen willingness to learn and grow within the team.<br /> – Well-versed with Google Analytics.</p>

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